PEPSI®, Post Consumer Brands, Cardenas Markets… and other brands currently targeting the US consumer. Check out our previous Sales Leads columns.
Pepsi® unveiled its annual global football campaign “Play to inspire”, building on the brand’s ongoing industry-leading partnership with the UEFA Champions League. All-time comeback GOAT and seven-time Ballon d’Or winner Lionel Messi and world champion Paul Pogba welcome to two exciting additions to the Pepsi team: Lucia Bronzemost decorated English player of the moment and legend of Brazilian football Ronaldinhowhich previously featured in iconic Pepsi advertisements in the early 2000s. Mexico international player Javier Hernandez, affectionately known to fans around the world as “Chicharito”, is leading the charge in bringing “Play to Inspire” or “Juega para Inspirar” to the US market. Chicharito is leading a series of consumer activations, including #EmailsByChicharito. Pepsi has also teamed up with a hip-hop and R&B icon Montell Jordan for a refreshed take on his ’90s classic, “This Is How We Do It.” Building on its partnership with the UEFA Champions League, PepsiCo continues to advance its “The Champion Team” commitment, a $1 million investment over three years to improve access to football in underserved areas Black and Hispanic communities across the United StatesThe brand has also teamed up with a British fashion designer Liam Hodges to create a limited edition capsule collection put on sale in the spring of 2022. In the United States, Pepsi will build on consumers’ passion for sports with executions at 35,000 retailers, including 7-Eleven, Walmart, Circle K, Kroger and more. Pepsi is also enhancing the consumer experience by launching limited-edition packaging nationwide in 12 oz cans, 20 oz bottles and blue 12/15 packs.
Post-consumer brands named Mediahub as its American media AOR after a months-long submission process, Adage reported for the first time. Mediahub, part of the Interpublic group of Cos., will manage all of the breakfast cereal maker’s brands, including Pebbles, Raisin Bran and Honey Bunches of Oats. Mediahub will handle planning and buying in the United States with a focus on creative media, the agency said. The operation will be conducted from its Minneapolis office, which is also the headquarters of Post Consumer Brands. Mediahub will take on the account with the help of the Radical and Disruptive Lab (R+L), the agency’s dedicated creative media team. Mediahub will also rely on its exclusive survey called Scout.
major league soccer announced a Multi-year partnership with DoorDash as the official on-demand delivery platform of MLS, MLS NEXT and eMLS. To launch the partnership, MLS NEXT and DoorDash are launching “MLS NEXT Delivering Access presented by DoorDash”, aiming to empower the next generation of football stars. Beginning in the 2022-23 season, DoorDash and MLS NEXT – MLS’s youth development program that provides the highest level of training and competition for young soccer players in the United States and Canada – activate their shared commitment to the advancement of sport for all by creating the equal opportunity associated with playing at an elite level. “We are proud to partner with Major League Soccer to forge more connections with the football community, while mobilizing to take action against our shared values of access and empowerment of local communities,” said David Bornoff, head of brand marketing for DoorDash. “This partnership will further allow us to use our platform and resources to help the next generation of football players transcend borders, and we look forward to working with MLS to create authentic fan experiences this season and beyond. -of the.” DoorDash also partners with By Andre YedlinInter Miami CF star defender of MLS, as he shares his own inspiring journey to professional football.
Cardenas Markets expanded its partnership with Uber Technologies, Inc. to now offer on-demand and scheduled grocery delivery at the company’s 59 locations. In addition to order genuine Hispanic dishes prepared daily by the famous Kitchenscustomers can now easily purchase their everyday groceries and have them delivered, on-demand, right to their door via Uber eats.
At this exclusive event on March 31, 2022, brand decision makers and marketing service providers will share and accelerate their knowledge on key topics such as multicultural marketing, e-commerce marketing and leveraging marketing technologies. To learn more about Portada Live’s networking solutions involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at [email protected]
TD Bank announcement the launch of TD Home Access Mortgagea new product designed to increase home ownership opportunities in Black and Hispanic communities across multiple markets within the Bank’s footprint. The TD Home Access Mortgage offers potential home buyers an affordable mortgage option, including a US$5,000 lender credit that requires no repayment, which borrowers can use for closing costs or for a down payment. buying a house. It also offers more flexibility with a higher debt ratio and expanded underwriting requirements, as well as credit metrics that increase affordability. Product launch is particularly relevant, as a recent TD survey found that 46% of respondents consider saving for a down payment to be a barrier to buying their first home, including 44% and 45% black and Hispanic homebuyers, respectively. The TD Home Access Mortgage is available in several communities across TD’s business footprint, which stretches from Maine to Florida.
Century 21 Real Estate LLC announced that in collaboration with the Hispanic Heritage Foundationthe brand will extend its success 21ST CENTURY® 2022 Latina Empowerment Program with a national call for entry providing essential educational opportunities, including financial support to 121 Latino entrepreneurs seeking to obtain a real estate license. Launched in 2018 as a market-driven campaign, the groundbreaking program has since empowered deserving women in Florida, California and Texas to pursue careers in real estate. The Empowering Latinas program has also supported the work of philanthropic organizations such as Eva Longoria Foundation and the Hispanic Heritage Foundation in their efforts to empower the entrepreneurs of tomorrow. As part of the brand’s efforts to advance equity and representation within the real estate profession, Century 21 Real Estate will host its first virtual empowerment event, “UNSTOPPABLE: An Inspiring Event for Latinas”, focused on inspiring the next generation of real estate leaders. Available for attendees nationwide, the event will be hosted by gaby native.