Three of the biggest names in homebuilding in San Diego are trying something new to sweeten the deal for potential buyers in their 3Roots development under construction on the western outskirts of Mira Mesa.

Master developers Lennar, Shea Homes and California West said this week that they are footing the bill for a fully-equipped, high-end fitness center – filled with daily programming for yogis, cyclists and exercise enthusiasts. bootcamp – in partnership with the Fit Athletic Club of San Diego. . The branded luxury gym, which will be operated in the same way as the local operator’s other high-end facilities across town, is included in the cost of homeownership and exclusive to 3Roots, which which means strangers are not invited.

“The whole philosophy of the community is health and well-being. It’s everything from the offerings in single-family homes to the lifestyle we hope to create. And Fit was just a natural progression of that, ”said Paul Barnes, San Diego division president for Shea Homes. “Most of the recreation centers in the new communities have gymnastic equipment and that’s it. Here it fits into the lifestyle and will be part of the community center.

Financial terms of the deal were not disclosed, but the developers are spending a substantial sum on the construction, Barnes said. The partnership is equivalent to a 10-year management contract. The developers own the facility and everything in it, but have contracted with the local brand to design the gym and manage day-to-day operations, including swimming lessons and lessons. aquagym for the two neighborhood swimming pools.

Membership in the on-site Fit gym is essentially free for residents, although the costs are built into the owner’s association fee, which is expected to be $ 300 to $ 400 per month. Specialized services like personal training will cost extra.

“It’s a new concept. Frankly, I don’t know of anyone else who does, ”said Barnes, who compared luxury equipment to golf courses that were often included in older planned communities. “Once we make the initial investment, which is a reallocation if you will, that’s part of the HOA fee. But the HOA fees will be consistent with other offerings in San Diego. It’s about prioritizing some things over others.

A render of the Fit Athletic Club at 3Roots, a facility that will only be available to community owners.

(Courtesy, 3Roots)

Bordered by the Camino Santa Fe to the west, the 3Roots project sits on a 413-acre site of a former quarry. The development includes a mix of condos, townhouses, single family homes and subsidized rentals. The development of all 1,800 housing units is spread over the next few years, with 800 housing units planned for the initial phase. As it stands, the developers are in receivership with buyers on 160 homes, and new residents are expected to move in as early as November, Barnes said.

Prices range from $ 700,000 for a two-bedroom, two-bathroom condo in the Dorsey section (built by California West) of the project to over $ 1.3 million for a five-bedroom, 4-bedroom single-family home. 2 bathrooms in the Alta division (built by Lennar).

Fit Athletic Club opened its first location in San Diego in 2008 in East Village. The organization has since expanded to include five locations in San Diego, the most recent of which opened in Little Italy inside the Carte hotel just over two months before it was coerced. to close its doors due to the pandemic.

While the 3Roots location is a scaled-down version of the typical Fit format – 10,000 square feet versus 50,000 square feet in the Mission Valley complex – the location is modeled after the others, meaning it will be up to date. cutting edge technology. equipment, spa-grade changing rooms and plenty of grass and open spaces for mobility training and stretching classes.

” It’s breathtaking. It’s the next level, ”said Fit owner Scott Lutwak. “(The developers) let us design what we wanted in this space. The finishes, the sauna, the equipment selection, the studios, the programming; everything is designed by Fit and managed by Fit as if you step into a Fit . “

The facility, which includes a lounge for residents and assembly areas, is expected to open in the fall of next year.